Client Brief · July 2026·Status: Completed & approved for proposal
Website Design & Build Brief
The completed questionnaire guiding the design and development of the new website for The Wine Cellar Company. Answers were prepared by Fresh Digital and reviewed and extended by Todd Fells, and every field below remains editable if anything changes.
iThis brief is interactive. Every answer can be edited in place, changes save automatically in your browser, and the button at the bottom downloads a completed copy you can keep or send back to us.
01
General Information
Q01Do you currently have a website? If so, please provide the URL.
Q02What products or services do you offer?
Q03Who are your main competitors, and how do you differentiate yourself from them?
Q04What do you like most about your current website?
Q05What features on your competitors' websites do you aspire to have?
Q06What is the age range of your target audience?
Q07Will your visitors have any specific needs? (e.g. mobile-friendly design, accessibility, etc.)
Q08Do you have any colour preferences, existing brand colours, or colours you wish to avoid?
Q09Are there any existing websites that inspire you?
02
Design & Structure
Q10What core pages do you need on your website?
Q11Are there any subpages or additional sections under these main pages?
Q12What are the three most important aspects of your new website's design?
Q13What are the three least important aspects of your new website's design?
Q14Do you have a preferred layout for each page?
03
Features & Functionality
Q15Will this be an e-commerce website? If yes, what pages are required?
Q16Do you need any forms on your website?
Q17Will your website include a blog or news section? How should posts be organised?
Q18Do you need search functionality?
Q19Are there any legal or compliance pages required?
Q20Do you need any specialised pages or features?
Q21How should the navigation menu be structured?
Q22Are there any specific call-to-action features you'd like to highlight?
Q23Would you like any custom features or integrations?
04
Content & Assets
Q24Do you require a copywriter? Will existing content need modifications?
Q25Is your logo and other imagery web-ready?
Q26Do you have all the images you wish to include, or should the designer source imagery?
Q27Is there any existing content that needs to be migrated to the new website?
05
Technical Details
Q28Do you already have a domain and hosting set up? Do you have FTP and hosting access?
Q29Will your website require multilingual support?
Q30Do you have any specific footer requirements?
Q31Do you have a deadline or specific timeline for completion?
Q32Is there a budget you are aiming to meet?